Starting a small business podcast in 2023 can be a great way to share your expertise, connect with your audience, and generate opportunities for you business to grow. However, there are a few key considerations to keep in mind as you get started.
First and foremost, it's important to have a clear purpose and focus for your podcast. What topics will you cover? Who is your target audience? How will your podcast differ from others in the same space? Answering these questions will help you create a roadmap for your podcast and ensure that each episode adds value for your listeners.
Next, you'll need to think about your podcast's format. Will you have a co-host or will you be solo? Will you interview guests or have a more discussion-based format? The format of your podcast will depend on your personal style and the needs of your audience, so take some time to experiment and find what works best for you.
Once you have a clear vision for your podcast, it's time to start planning and preparing for your first episode. This will involve selecting a topic, researching and gathering information, and preparing a script or outline. You'll also need to consider the technical aspects of recording and editing your podcast (or work with a turn key podcast production company 😉).
Finally, you'll need to consider how you'll promote and distribute your podcast. You'll want to create a website or landing page to host your podcast and make it easy for people to find and subscribe (we can help you here too!). You'll also want to consider promoting your podcast on social media, through email marketing, and by reaching out to potential guests or partners to help spread the word.
Starting a small business podcast in 2023 can be a rewarding and exciting venture, but it does require some planning and preparation. By taking the time to clearly define your purpose, format, and target audience, you'll be well on your way to creating a successful and engaging podcast that connects with your audience and helps to grow your business.
We are here to help you on your journey. Email host@lendanearmedia.com to schedule a kick off meeting.
